About Alice & Co

About Alice

Growing up in a house full of pins, I was always dressed in individual outfits created by my mother, who often recycled her own mothers clothes on account of their beautiful fabrics

So designing and sewing is in my blood…

A career in theatre and costume design then led via a trip on the Trans-Siberian Railway to the creation of Alice & Co , a made-to-measure clothing business for women and recently Alice & Co PATTERNS so you can make your own. My patterns are based on the wonderful Telestia system to create a perfect fit and are made in collaboration with my daughter Lilia a specialist costume mounter at the V&A museum.

If you’d like to learn more about pattern cutting come along to one of my short courses at Ray Stitch in Islington London.

I’ve designed thousands of outfits, both for special occasions and to make clients feel wonderful even on a boring Monday morning. I’ve made clothes for the Lord Mayor’s wife and the head of security at No 10, wedding dresses from super-posh to rock’n’roll, kitted out tango dancers and the 50s-style singers The Tootsie Rollers  I’ve made clothes to wear when you need to sack people, go to Scottish dancing, get that top job, cruise the world − and, of course, seduce that certain someone…

Fortunately, I get to travel a lot as my partner is a journalist who writes about hotels and holidays for publications such as the Daily Telegraph, Financial Times How to Spend it, the Sunday Times Travel Magazine and Harrods magazine. Which is inspiring, and means I have to a lot of lovely outfits myself, and often find myself hanging around in hotel lobbies thinking how if you have a nice dress or suit you really need to know Where To Wear It (link). Which is how this globetrotting blog came about, a source of free style advice, travel tips and motivation about how to get out there and look fabulous.

If you want to comment, ask a question or just say hi − or maybe discuss something new to wear − you can

Thanks for your time and safe travels,



  1. Trish Steinhardt

    Fabulous blog site! What a clever idea and so useful to see how wearing an Alice & Co. outfit fits in and looks perfect anywhere and …Everywhere! Well done Alice
    T in Henley

    • Hello there… tara from Ooh La la! here.. Alice…love the idea of your wear to wear it suggestions.. My pennies are only stretching to Paris right now but oh well!! What better place to wear my pink bow belles stretch dress or my red rain mac!! Looking forward to coaxing the husband to new york this year though..another reason to wear Alice and Co there!!

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    • I’m not sure if they have hats – at the launch party to models all had quite high ‘up dos’ which wouldn’t have gone too well with a hat. They do have some fabulous red coats which sadly I didn’t manage to get a picture of. I agree with you – a hat is a great finishing flourish and we should wear more of them!

  5. lyndaleeburks

    So happy to find you Alice. A wonderful weekend with you and Nigel in Jamaica.
    DanceHall Culture and Costumes… We are going to have so much fun!!!

    • Great to meet you too Lynda Lee. It’s much more fun to visit with some insider information! I really enjoyed your ‘Jamaica on a platter’ tour. It was interesting to meet some locals and hear their stories and drink the delicious Blue Mountain coffee. And also to go to some parts of downtown Kingston we might not have wanted to go to on our own. If you’re visiting Jamaica I recommend contacting Lynda Lee at http://www.jamaicatours.com.

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